To ICE or not to ICE?

By: Jonathan Smith & Dr Olivia Greenhalgh interviewed by Daire Rooney

Jonathan Smith is the Managing Director of Swellaway Ltd and ProMOTION Fitness. A business professional with an MBA from Lancaster University that has run numerous businesses with technical products including global brands like HILTI, BASF, VELCRO over the last 36yrs. Since joining Swellaway Ltd in Sept 2022, Jonathan has led the business to set up international distribution partners to launch and sell ProMOTION EV1 across more than 20 countries. A passionate believer of research-based product technologies like ProMOTION EV1 as an important tool for FMPA members to consider for their toolkits.

Dr. Olivia Greenhalgh, currently a Senior Research Associate at MMU, carried out her PhD on developing cryotherapy protocols for knee injury management, using theProMOTION EV1 device. Olivia was previously the Technical Specialist and Knowledge Transfer Associate at Swellaway Ltd, where her role involved developing an evidence base to support the targeted cooling approach. In recognition of the successful Knowledge Transfer Partnership project, Olivia was presented a ‘Future Leader’ award at the 2021 ‘KTP Best of the Best’ awards and was shortlisted for ‘Knowledge Transfer/Exchange of the Year 2022’ at the Times Higher Education Awards.

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