PART-1: A REVIEW OF CURRENT DOGMA
FEATURE / COLIN W. FULLER – COLIN FULLER CONSULTANCY
Professional sports are businesses; as such, they should adopt management practices that minimise risk levels and increase the prospect of long-term survival within the sport entertainment market. Businesses measure performance using a range of indicators, such as production rates, product quality, customer satisfaction and return on investment: professional sports use similar indicators, such as win/loss ratios, promotion/relegation, spectator satisfaction and financial stability. Because performance indicators are invariably linked to injuries sustained within the working environment, injury mitigation is an important issue for all businesses.