NEW PODCAST: The importance of performance analyst within the MDT and the role and application of AI

180627 Ola Toivonen, goalkeeper coach Maths Elfvendal, head coach Janne Andersson and performance Manager Paul Balsom of Sweden celebrates after the FIFA World Cup WM Weltmeisterschaft Fussball group stage match between Mexico and Sweden on June 27, 2018 in Ekaterinburg. Photo: Petter Arvidson / BILDBYRAN / kod PA / 87737 *** 180627 Ola Toivonen goalkeeper coach Maths Elfvendal head coach Janne Andersson and performance manager Paul Balsom of Sweden celebrates after the FIFA World Cup group stage match between Mexico and Sweden on June 27, 2018 in Ekaterinburg Photo Petter Arvidson BILDBYRAN Code PA 87737 PUBLICATIONxNOTxINxDENxNORxSWExFINxAUT.

Dr Paul Balsom is a sports scientist and UEFA pro-qualified coach, with over 20 years of international experience at the highest level of FIFA and UEFA football match activities. He has been a member of the backroom staff at Leicester City since 2008 and King Power owned club OH Leuven in Belgium since 2017. He is also Performance Manager for the Swedish National Men’s team. Paul is Head of the UEFA Fitness for Football Advisory Group and has a special interest in how technology and data can be used to enhance performance.

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