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NEW PODCAST: The importance of performance analyst within the MDT and the role and application of AI

Dr Paul Balsom is a sports scientist and UEFA pro-qualified coach, with over 20 years of international experience at the highest level of FIFA and UEFA football match activities. He has been a member of the backroom staff at Leicester City since 2008 and King Power owned club OH Leuven in Belgium since 2017. He is also Performance Manager for the Swedish National Men’s team. Paul is Head of the UEFA Fitness for Football Advisory Group and has a special interest in how technology and data can be used to enhance performance.