Mad Up

Bilateral personalised blood flow restriction technology:

Within 10 min increase your muscle strength and hypertrophy with light load and minimise DOMS up to 100%

MAD-UP is a French company created by professionals of sports and medicine.

The idea was to create the best technology with engineers and scientists to work on a personalised BFR training (blood flow restriction training) in a safe and efficient manner.

Blood flow restriction training is a big revolution in the rehabilitation world, it allows you to increase the muscle strength  and hypertrophy by lifting light load.

The struggle that we used to face in rehabilitation to increase muscle strength has now found his solution.

Indeed high intensity training to increase muscle strength need heavy load but with patients in rehabilitation phase it is very risky because it could lead to muscle soreness, joint damage, tears, injuries.

BFR allow you to recreate an high intensity training only with light load.

The principle is to use light load while proceeding to a personalised moderation of the blood flow. The reduction of oxygen in the muscle change the PH in the local area then create the acidy. From that the lactic acid allows the nervous system to communicate to the brain that help is needed to accomplish this task. The brain responds by releasing growth hormones from pituitary gland, anabolic hormones circulate in the body via the blood stream targeting anabolic receptors on all muscles. Then muscle tissues blood vessels and bones use anabolic hormones released to facilitate repair and increase strength without damaging tissues.

MAD-UP PRO technology is the only device in Europe created to work on personalised blood flow restriction training.

The company understood the requirements of the science and also the characteristics of the human body, therefore before the exercise we proceed to a calibration to be able to find the LOP (limb occlusion pressure) and adjust the perfect pressure based on the clinical/scientific studies.

Understanding the few case of rhabdomyolysis, pulmonary embolism, cerebral heart disease, venous thrombosis… MAD-UP PRO has been design to match the physiological characteristics of the human body so the device monitors the pressure instantly during the movement.

The device is extremely secured to work safely with your patient and gives you the joy to have 100% control of the pressure applied before and during the training.

The device will assist you with evidence based protocols and make it playful by giving you all the information to follow your session on a touch screen.



Norwich City Football Club:
• Chris Burton – Head of Physiotherapist
“ MAD-UP PRO give the perfect pressure and adapt the pressure during the exercise, the players have been reported positive gains in terms of muscle mass and strength compared to a manual device “

Inter Milan Football Club:
• Andrea Belli – Head of functional Rehab

“ I have worked with two particular players affected by patellar tendinopathy. I designed for them 2 session per week of 5min before and after training when the planning permitted it. In 3 weeks the pain completely disappeared, we tested the players with Isokinetic device and find a huge increase of strength and muscle power “

Leeds United Football Club:
• Daryl Carter – 1st Team Physiotherapist

“ The main positive thing for using MAD-UP PRO is the personalised level of occlusion pressure which is measured quickly and safely to ensure that we are working at the right pressure. We used to use manual device and it was hard to know what level of limb occlusion you are working at. It is very easy with MAD-UP PRO set up the perfect pressure and to reduce the level of occlusion down if the player is finding this to difficult to start off with “

Paok Football Club:
• Dr Emmanuel Papacostas – Head of Medical

“ We are using MAD-UP PRO mostly in rehabilitation but also in performance at the football club. Our physios can treat players to increase muscle strength early stage of rehabilitation only with light load and the feedback of the players are very positive. So now we are reaching our goals faster to bring back players to the field “

Rotherham United Football Club:
• Mark Hoy – 1st Team Physiotherapist

“ I feel the personalised method of the MAD-UP PRO create a better buy-in from the players i have worked with. Once they feel it calibrating to their own blood pressure, it gave them confidence and the sense that they are getting the most they could from the session. The MAD-UP PRO personalised approach and digital interface have made it much more efficient and convenient to use. Once a player has had their protocol set up and been shown how to use the device, they don’t require a great deal of supervision, which allows me to spend time with other players in the treatment room simultaneously “

Hull City Football Club:
• Will Peers – 1st Team Physiotherapist

“ The MAD-UP PRO calibrates the required cuff pressure depending on the individual and what percentage of occlusion is needed, taking away the complication of calculating pressure or relying on subjective perceptions of pressure as with a manual device. If you are lying, sitting or standing the required pressure for a specific percentage of occlusion will change. The MAD-UP PRO constantly manipulates the cuff pressure whilst the athlete moves, allowing for a more functional use. The touch-screen system allows the athlete to keep track of their individual reps and sets, in which we have found increases exercise compliance “